CREATIVITY AND INNOVATION ON BUSINESS DEVELOPMENT AND INCOME IN NORTH-EAST OF NIGERIA

Business creation and innovation remains the key element or force of driving the Nigerian economy, being the most fascinating topic that scholars have developed more interest. This research examined the extent to which innovation and business creation in Nigeria have influenced the income generation of local enterprises. It specifically looked at the market and process innovation in relation to income generation of the enterprises. The study purposively selected some medium enterprises in Gombe metropolis. A total of One hundred (100) management staff of the selected enterprises were examined as the sample size of the study. It was revealed that, there is significant relationship between the market innovation and the income generation of the enterprise. In the same year the study shows that there is a strong relationship between the process of innovation and income generation of the selected enterprises. We therefore conclude that, there is the need to build up new technology that can be used to process the available raw materials which may result from the investigation of natural resources suggested. The government should also appraise the taxing policy on firms and industries, to encourage the emergence of business creation and modification of the existing ones.