The Triple Helix Argument for Establishing Partnerships between Physical Education and Industry

The goal of this research was to find techniques for fostering collaboration between the industry and the physical education academy. Participants from the business and academic worlds were interviewed in depth. The Innovation Portal of the Ministry of Science, Technology, Innovation and Communications (MCTIC) and the representativeness of Brazil's GDP were utilised to pick the research subjects, with preference given to enterprises that were among the top fifty in terms of value. Four significant categories emerged in the analysis of the interviews: Mandatory society, addictive state, decontextualized formation, and synergy. According to the respondents, the most important strategy is to listen to the people and combine the efforts of all institutions to deliver what society expects. However, in practice, there is a more traditional behavior. This behaviour is a reflection of a mindset that ignores societal expectations and takes a tactical rather than strategic approach.