Awareness and Utilization of Various Weather Based Advisory Services in Western Zone of Tamil Nadu, India

Weather-centric crop advisory services offer timely updates on weather trends, crop condition, and recommended actions, empowering farmers to make knowledgeable choices regarding diverse crop management techniques. This ultimately results in improved yields and augmented income. This study was carried out to find the Awareness and Utilization level of various Weather Agro advisory services disseminated through various sources among the farmers. Ex post facto research Design was followed in the study. The Salem and Coimbatore district were purposively selected because dissemination of weather information to the farmers in the district through District Agromet units (DAMU). Based on simple random sampling technique 120 respondents were taken for the study. The responses were interpreted using frequency and percentage analysis. Correlation was used to find the relationship between the independent variables and dependent variables using the Statistical packages for Social Sciences (SPSS) software. The result indicates that there was medium level of awareness about 67.5 per cent of respondents and utilization level of about 71.67 per cent of respondents. The variables such as education, extension agency contact, use of media tools, source of weather information are significant and positively correlated to Awareness and utilization The Weather forecast information credibility and accuracy can be increased to high level of awareness and utilization by providing the credible weather data on timely basis.