The Perception of Farmers about Laser Land Levelling as an Appropriate Technology in Agricultural Sector of Iran

A descriptive survey research was undertaken to assess laser land levelling appropriateness as perceived by farmers in Marvdasht county of Fars province. The research population included farmers that implement laser land Levelling in their fields in Marvdasht County. Using random sampling, a sample of 111 was constituted. Data were collected using a questionnaire, which was validated by a panel of experts and the reliability index was established by a Cronbach's coefficient. Questions were designed to determine the level of change based on Bennett's Hierarchy of effects. The results indicated that there is a significant positive relationship between knowledge, attitude, opinion, and motivation factors and laser land levelling appropriateness. Multiple regressions indicated that 60 percent of the variance in the appropriateness could be explained by knowledge and attitude factors and it provides an important role for knowledge and attitude factors in laser land levelling appropriateness.